Privaatsuspoliitika (in English)

In this policy, you will find more detailed information about how we at Prima Pet Premium Oy collect, store and use the personal data of our website's visitors, parties who are in contact with us and those who subscribe to the newsletter. In addition, this privacy policy applies to the processing of personal data in connection with our competitions.

Register name

Prima Pet Premium Oy’s Competition, Marketing and Customer Feedback Register

Data controller

Prima Pet Premium Oy ("Prima Pet Premium"), Kuokkamaantie 4, 33800 Tampere, tel. +358 (0)3 357 8950

Person responsible for register matters

Lauri Itävuori, [email protected], Kuokkamaantie 4, 33800 Tampere

Personal data to be processed, purpose of processing and legal basis

The personal data we process can be divided according to your relationship with us.

If you are a visitor to our website, we collect the following mandatory information about you:

  • IP address
  • Information about accepted and rejected cookie settings

Optional information we collect about visitors includes:

  • Language settings and location data
  • Browser and device information
  • Site usage data
  • Information relating to targeted marketing

We collect personal data by using cookies on the website. Cookies are small text files that are stored on your end device when you visit our website. Cookies are used to enable website functionality and improve your user experience. Some cookies are necessary for the website to work. By law, we may store necessary cookies on your device. Personal data collected via cookies is processed for the purpose of providing, developing and compiling statistics on our website. 

We may also process the above-mentioned personal data in order to develop our business and for marketing purposes. For non-essential cookies, processing is based on your consent. If you choose not to accept all cookies, our website may not always function in the best possible way or you may not be able to use all the features of our website. Some cookies are set by third parties. For more information about the cookies we use, please see the cookie banner on our website, where you can manage your cookie settings.

If you contact us using the contact channel on the website, by sending us an e-mail or by otherwise communicating with us, we may collect the following information about you:

  • Name
  • Contact details (phone number, address, e-mail address)
  • Account number
  • Any other information you may provide to us when you contact us or in subsequent communications

We collect personal data from you. The data will be used to handle the matter you have contacted us about and to communicate with you or the organisation you represent. In addition, the data may be used to plan and develop our business and to train customer service representatives. The processing is based on our legitimate interest in conducting our business and maintaining and managing our customer relationships.

If you are a newsletter subscriber, we collect the following information about you:

  • Name
  • E-mail address

We collect personal data from you when you subscribe to our newsletter. For the newsletter, the processing of data is based on your consent and you can unsubscribe at any time by clicking on the unsubscribe link at the bottom of the newsletter. We use your personal data to send you the newsletter and the marketing material contained therein. If you do not provide us with the personal data required to subscribe to the newsletter, we will not be able to offer you the newsletter. 

If you participate in a competition we organise, we may collect the following information about you:

  • Name
  • Contact details (phone number, address, e-mail address)
  • Any other information required for each competition (e.g. information about your pets or possible photos) and any information you provide to us in connection with your participation in the competition

We collect personal data from you when you participate in a competition. The data is processed for the purpose of running the competition and the processing is based on your consent. If you do not provide us with the personal data required to participate in the competition, you will not be able to participate in the competition in question.

Storage of personal data

Website visitors. Personalisation, advertising, analysis and statistical data from website cookies are stored for 24 months. The personal data will then be deleted automatically. 

Contacts. Data provided via contact forms or other means of contact will be stored for a period of time that is reasonable for the processing of the contact and possible statistical purposes, after which the data will be deleted or non-identifiable data will be anonymised.

Newsletters. Personal data relating to newsletter subscriptions will be stored for as long as the data subject is subscribed to the newsletter.

Competitions. For consumer competitions and raffles, personal data will be stored for 6 months after the competition or raffle has been completed, after which the data will be deleted.

In addition to the above-mentioned storage periods, we may store personal data for longer periods to the extent necessary to respond to and defend against legal claims or as required by applicable law. 

Disclosure of data

We may use subcontractors to process some of the personal data in the register. We are responsible for the activities of our subcontractors as if they were our own and ensure that subcontractors only process personal data for the purposes set out in this privacy policy and in accordance with our instructions and applicable law. We may disclose and/or transfer personal data to other parties for justified purposes in accordance with current data protection legislation. 

In addition, data may be disclosed to third parties in anonymised form in such a way that individual users cannot be identified, in which case the data in question is not personal data.

Due to the technical implementation of the data processing, some personal data may be physically located on servers outside the European Union. All transfers are carried out in accordance with data protection legislation, for example, on the basis of adequacy decisions issued by the European Commission or standard clauses approved by the European Commission and, if necessary, supplementary security measures. 

In the case of cookies, personal data is processed in the Google Analytics service and thus the data is transferred to Google. Further information on Google’s privacy policy can be found here: Personal data collected through contact, complaint, satisfaction guarantee and retailer forms are stored on the servers of the Zendesk service provider within the EU. Further information on the processing of personal data by the Zendesk service can be found here: Subscription data for the newsletter is stored in the Mailchimp service. Further information on the processing of personal data by the Mailchimp service can be found here:

Otherwise, personal data is not regularly transferred outside the EU or the European Economic Area (EEA). If a transfer outside the EU or EEA is necessary for the purposes of the personal data processing or for the technical implementation of the data processing, the requirements of the personal data legislation as stated above will be complied with in the transfer.

Register protection principles

Prima Pet Premium processes personal data in a manner that aims to ensure appropriate security of personal data, including protection against unauthorised processing and accidental loss, destruction and damage. We use the appropriate technical and organisational security measures that are considered acceptable within the industry at any given time to ensure this. Information systems and files are protected by the technical security measures that are normally used in business operations. The data is stored in the system, in an area protected by a firewall and with access protected by usernames and a password. Access to the register requires a username and password that is only granted to members of our personnel or those of the processor we use, whose position and tasks include access rights.

Inspection, rectification and other rights of data subjects

After providing the necessary information, the data subject has the right to know what information pertaining to them is stored in the register or to know that there is no information pertaining to them in the register. In addition, the data subject has the right to obtain a copy of the information in question. In addition, the data subject has the right to request the rectification of inaccurate data in the register, to request the erasure of their personal data in certain situations, to request the restriction of its processing or to object to its processing. 

Under certain conditions, data subjects also have the right to transfer data from one system to another. If the processing is based on the data subject’s consent, the data subject has the right to withdraw the consent given (for the sake of clarity, however, the lawfulness of the processing carried out before the withdrawal is not affected by the withdrawal). 

A data subject who wishes to access information about themselves or exercise other rights must submit a request to the person responsible for the data controller’s register by means of a document including their handwritten signature. The request must be made in writing.

Requests should be sent to Prima Pet Premium Oy, “Register data inspection” or “Register data correction”, Kuokkamaantie 4, 33800 Tampere.

Data subjects also have the right to file a complaint with a data protection authority if they believe that their personal data has been processed in violation of current legislation. You can find more information on how to file a complaint on the Office of the Data Protection Ombudsman's website